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Cloud Lessons from Pokémon Go | Social Media in Regulated Industries

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Cloud Leader, Week of July 25, 2016 |  Web View
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Editor's Note
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John Soat
Pokémon and Enterprise Computing
The cloud touches us all—including, sometimes, through our kids. One very popular touchpoint is computer gaming, which exploded into relevance recently with the flash popularity of the smartphone-based game Pokémon Go. The game employs cloud-based geolocation technology and supports retail activity in the cloud. But the cloud lessons of Pokémon Go showcase an even more pervasive aspect of the cloud that will change how we think about enterprise IT.

The game points to the mobile platform as the single most important technology-delivery vehicle. For companies looking to jumpstart an ambitious mobile strategy, cloud computing makes sophisticated mobile applications and services—such as geolocation, for example—available quickly, easily, and cost-effectively. Also, Pokémon Go exemplifies the importance of intuitive interfaces in generating customer interest and interaction.
—John Soat, senior writer, Oracle Corporate Communications
More Cloud News
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Three Keys to Modernizing University Operations  
Three Keys to Modernizing University Operations
Rising competition and costs and a decrease in state funding have left many university leaders struggling to understand the bottom line—and often making severe budget cuts. Without comprehensive data and analytics, "you can't study that issue," says John Curry of Deloitte Consulting. How can adopting modern, cloud-based ERP systems help break down silos and contain costs?
Cloud ERP Savings: It's Money in the Bank
A recent Nucleus Research study revealed organizations and companies that choose on-premises ERP deployments spend 2.1 times as much as those that choose Oracle ERP Cloud. Find out more about this study.
How To: Analytics for Mobile Apps
Analytics is an essential part of any successful mobile application development platform. With Oracle Mobile Cloud Service, mobile developers and business users can capture analytics about how people are using their mobile apps. In this technical how-to from Oracle Magazine, see how to use cloud platforms to gain analytics insights for even a simple mobile application.
News: Oracle Joins the White House's Advanced Wireless Research Initiative
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Cloud Innovator
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Yorkshire Building Society Brings Social Home  
Yorkshire Building Society Brings Social Home
How does a financial services company capture customers' imaginations? Yorkshire Building Society is engaging them by asking, "what 'home' really means," says social media manager Richard Bassinder, whose team launched a campaign around the hashtag #aplacecalledhome. Oracle Social Cloud ensures all posts receive regulatory, risk, and legal approvals, and helps the Society monitor and analyze all social efforts in one dashboard. Learn more about the company's approach to social.
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