Customer engagement
management has a long way to go in meeting the needs of a growing
base of very demanding customers, according to Ovum. But, connected
devices paired with strong analytics will help spark more proactive
customer engagement.
Check out the Ovum report, Customer Engagement Meets the Internet
of Things (IoT). Discover how IoT can help pave the way towards a
more user-friendly, proactive, self-service-based customer
engagement philosophy than ever before.