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Cloud Leader, Week of July 25, 2016 |
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CLOUD LEADER |
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News and Analysis to Guide Your Strategy |
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Editor's Note |
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Pokémon
and Enterprise Computing
The cloud touches us all—including, sometimes, through our kids.
One very popular touchpoint is computer gaming, which exploded into
relevance recently with the flash popularity of the
smartphone-based game Pokémon Go. The game employs cloud-based
geolocation technology and supports retail activity in the cloud.
But the cloud lessons of Pokémon Go showcase an even more pervasive
aspect of the cloud that will change how we think about
enterprise IT.
The game points to the mobile platform as the single most important
technology-delivery vehicle. For companies looking to jumpstart an
ambitious mobile strategy, cloud computing makes sophisticated
mobile applications and services—such as geolocation, for
example—available quickly, easily, and cost-effectively. Also,
Pokémon Go exemplifies the importance of intuitive interfaces in
generating customer interest and interaction. |
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—John Soat, senior writer, Oracle Corporate Communications |
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Cloud Innovator |
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Yorkshire
Building Society Brings Social Home
How does a financial services company capture customers'
imaginations? Yorkshire Building Society is engaging them by
asking, "what 'home' really means," says social media manager
Richard Bassinder, whose team launched a campaign around the
hashtag #aplacecalledhome. Oracle Social Cloud ensures all posts
receive regulatory, risk, and legal approvals, and helps the
Society monitor and analyze all social efforts in one dashboard.
Learn more about the company's approach to
social. |
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