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Oracle Red Bull Racing’s lesson in fan engagement | Multicoud’s rise

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Week of February 27, 2023

For you this week: To tap into rising Formula One interest, Oracle Red Bull Racing lets fans design its car’s livery for three 2023 US races. Australia’s Northern Territory copes with a construction boom. Nearly every big company is using or planning multicloud, survey finds. Ethical email marketers fight blocklists. Plus: Forging network interconnectivity in multicloud deployments.

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“This gives us an opportunity to bring fans into the heart of the team and be a part of our history.”

— Kelly Brittain, Brand and Communications Director, Oracle Red Bull Racing

Make your mark

Amid the excitement of the first-ever US launch of a Formula One car, Oracle Red Bull Racing has unveiled another first: a contest that lets fans design the livery of its cars for three American Grand Prix races in 2023. It’s a bold lesson for any company wanting to build closer ties to customers.

Tracking projects down under

Darwin, Australia, a city in the country’s vast Northern Territory, is on the rise with dozens of construction projects on the horizon and a skyline due to change significantly. Here’s how Halikos Group, a key contractor in the region, keeps jobs rolling.

It’s a multicloud world

A new survey of 1,500 enterprise respondents shows that multicloud deployments are the new norm—98% of enterprises surveyed use or are planning to use multicloud. The top reason given? Cost. Top use cases? Data backup, workload/data mobility, cost optimization, risk mitigation, and global service delivery.

Avoid email blocklists

Even the most ethical email marketers can end up on an email blocklist meant to stop spam. So it’s important to routinely check if your brand’s IP address or domain is on an email blocklist and get it removed. Here’s how, and then how to make business and process changes to not end up there again.

Industry Spotlight: Fusion Applications

Fischer Homes improves margins

TRATON speeds reporting

Telefónica improves field service

FEATURED TECH

Transitive routing in multicloud

Network interconnectivity is a top multicloud cloud challenge. One fix is to indirectly peer them through transitive cloud routing. But public clouds often don’t support it natively. Here are some options.

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Oracle Red Bull Racing’s lesson in fan engagement | Multicoud’s rise

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