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Using AI to Improve Performance: Oracle’s Strategy

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Cloud Leader, Week of May 1, 2017 | Web View

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CLOUD LEADER

News and Analysis to Guide Your Strategy

Editor’s Note

Ready-to-Go AI Apps
You don’t need artificial intelligence to tell you to start taking care of your customers or suggesting products they might want. What AI can do is help you do those vital tasks better. And that is why Oracle has just announced it’s embedding specific AI capabilities—which it calls “adaptive intelligence”—into its apps for commerce, marketing, sales, and service professionals. “These are purpose-built, ready-to-go apps tailored to [specific] use cases,” says Oracle’s Jack Berkowitz. Read more on Oracle AI strategy.

Why does your customer experience need AI? Because although you might have different organizations for marketing, service, and sales, the customer judges you on how it all comes together. Says Oracle Marketing Cloud’s Laura Ipsen, “Every interaction is attributed to the brand.” Read more on customers’ new expectations.

— Chris Murphy, Oracle director of cloud content

Empowering Customer Experience Professionals with AI Apps

More Cloud News

AI Lets You Do Systems Management Smarter
Traditionally, systems managers have had to make predictions by looking backward. With machine learning, “they can prevent what might happen” by looking forward, says Oracle’s Dan Koloski. Machine learning powers the integrated portfolio of monitoring, maintenance, and analytics services offered in Oracle Management Cloud. How it works.

Top Three Obstacles to Modernizing Finance Departments
The first? Outdated systems. Finance leaders whose organizations are agile are far more likely than those that aren’t to have fully implemented cloud enterprise performance management and enterprise resource planning software, according to a new study by the American Institute of Certified Public Accountants and sponsored by Oracle. What are the other two obstacles?

How ConnectOne Bank Got Agile and Co-Opted Fintechs
ConnectOne Bank—one of the youngest banks in the US—used Oracle Cloud to build a financials platform into which it imports data on loans and transactions from the bank’s on-premises core banking system. Now, ConnectOne can complete external audits 10 percent faster, translating into tens of thousands of dollars saved each year in auditor fees. The bank’s next move.

Press Release: NetSuite Unveils Major Global ERP Enhancements

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Video

Modernize Systems Management with Oracle Management Cloud
Oracle President Thomas Kurian talks about the benefits of modernizing and managing your data and applications with Oracle Management Cloud in his keynote address at a recent Oracle Code event. Watch his presentation.

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May 16 | Online

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Using AI to Improve Performance: Oracle’s Strategy

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